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Black and white urban street scene with modern buildings, a few pedestrians, and the Bullring logo with the text 'Dedicated to Growth' centered.

BULLRING is the place where physical conditioning, performance psychology and ruthless self-interrogation meet.

It is the trusted corner team for men who will not, and cannot, tap out.

Elite Performance starts below the waterline.

Diagram of an iceberg showing labeled parts above and below the waterline including Ignorant People, Physiology, Supportive Partner, Assistant Provider above water; and Sleeping Problem, Gut Problems, Physical Health, Emotional Problems, Autonomy System below water.

Every success is built on a solid foundation

Across career, physical, financial and emotional life, there is a teachable skillset for getting the most out of yourself and sustaining that momentum.

With crystal clarity on your goals and aligned, consistent action, we Coach you to elevate the facets of your life where you’re struggling, to become those you’re most proud of.  

Diagram of an iceberg showing above water labeled 'Ignorance, Lack' and 'Prejudgments', and below water labeled 'Unconscious Prejudice', 'Cultural Profile', 'Bias and Blindness', 'Psychological Profile', 'Behavioral Patterns', and 'Assumptions, Opinions'.
Man in white shirt gesturing with hands while speaking, sitting near a window with a building visible outside.
Black and white photo of a boxer delivering a punch to his opponent’s face during a match with a referee observing in the background.

Our Purpose

Supporting Leaders to Thrive in Body and Mind

It’s lonely at the top. Leaders will struggle in silence as they think is their duty. When you’ve been raised to think seeking support is weak, you sideline problems until they become too big to ignore. Health time-bombs, deteriorating relationships, mental overwhelm and the threat of burnout are ubiquitous amongst men who lead.

BULLRING  believes every man has the power to redefine his reality. We empower high-performers to reframe what they think is possible and shatter the limits they’ve unknowingly set for themselves.

Our unique blend of expertise in physical training, mindset mastery, and purpose- driven Coaching will show you how to rise above challenges, perform beyond expectations, and embrace the man you haven’t dared to believe you can be.

SERVICES

Physical Coaching

Train smarter, harder and for longer.
If you’ve had enough of slap dash PTs, unresolved injuries and unsustainable workout plans, our elite Physical Coaching is for you. Every client is carefully consulted and assessed before they hit the gym floor, with a totally bespoke training and lifestyle blueprint built from scratch for them.

Kinetic Chain Mobility™
Assessment

Lifting Technique Assessment

Bespoke  1-2-1 Coaching

Performance & Life Coaching

Move the Needle on what’s holding you back.
Your success isn’t just about how hard you work, it’s about the foundation you’re working from. Our Performance and Life Coaching  programs teach you how to audit your life, zero-in on the fault lines and give you the tools to reframe mindsets and lock in new habits. The next iteration of you is waiting.

Half Day ‘THE BLUEPRINT’

6

session ‘THE SPRINT’

12

week ‘MASTERY’

Hybrid Coaching

Train the Body and the Mind as one.
Combine a course of Physical Coaching with a 90 day blueprint of Performance and Life Coaching for maximum impact across multiple facets of your life. Hybrid Coaching is our most immersive offering, propelling you to create and practice systems for success across every facet of life affecting performance and mental wellbeing. Sleep, eat, train, think, live and lead like a Champion.

90

day ‘MAN ON A MISSION’ ™

12

month ‘THE COMEBACK’™

2

day ‘THE GROWTH RETREAT’

Career & Executive Coaching

Set a new course. Lead like you mean it.
If you’re looking for the best strategic path to the summit of your career, or want to transform how you lead your team, look no further. We will work with you to understand your deepest motivations and amplify your greatest strengths. Build clarity to define what your next chapter looks like, or dominate the one you’ve chosen.

Mission Critical One-off Session

12

week ‘ELEVATE’

2

month ‘TRANSFORM’

Corporate Program

Actionable education. Experiences with impact.
Let’s face it, employee wellbeing provision can be stale and uninspiring. BULLRING cuts through the vanilla waffle. From building Mental Fitness to developing High-Performing Habits, we will work with your HR team to develop talks and events that are tailored to your organizations specific pain points, or you can choose from a menu of talks that are tried and tested.

Keynote Founder talks

Inspiring panel discussions and fireside chats

Team experiences

Next

Physical Coaching

Plus icon

Train smarter, harder and for longer.
If you’ve had enough of slap dash PTs, unresolved injuries and unsustainable workout plans, our elite Physical Coaching is for you. Every client is carefully consulted and assessed before they hit the gym floor, with a totally bespoke training and lifestyle blueprint built from scratch for them.

Kinetic Chain Mobility™ Assessment

Lifting Technique Assessment

Bespoke  1-2-1 Coaching

Performance & Life Coaching

Move the Needle on what’s holding you back.
Your success isn’t just about how hard you work, it’s about the foundation you’re working from. Our Performance and Life Coaching programs teach you how to audit your life, zero-in on the fault lines and give you the tools to reframe mindsets and lock in new habits. The next iteration of you is waiting.

Half Day ‘THE BLUEPRINT’

6

session ‘THE SPRINT’

12

week ‘MASTERY’

Hybrid Coaching

Train the Body and the Mind as one.
Combine a course of Physical Coaching with a 90 day blueprint of Performance and Life Coaching for maximum impact across multiple facets of your life. Hybrid Coaching is our most immersive offering, propelling you to create and practice systems for success across every facet of life affecting performance and mental wellbeing. Sleep, eat, train, think, live and lead like a Champion.

90

day ‘MAN ON A MISSION’ ™

12

month ‘THE COMEBACK’™

2

day ‘THE GROWTH RETREAT’

Career & Executive Coaching

Set a new course. Lead like you mean it.
If you’re looking for the best strategic path to the summit of your career, or want to transform how you lead your team, look no further. We will work with you to understand your deepest motivations and amplify your greatest strengths. Build clarity to define what your next chapter looks like, or dominate the one you’ve chosen.

Mission Critical One-off Session

12

week ‘ELEVATE’

2

month ‘TRANSFORM’

Corporate Program

Actionable education. Experiences with impact.
Let’s face it, employee wellbeing provision can be stale and uninspiring. BULLRING cuts through the vanilla waffle. From building Mental Fitness to developing High-Performing Habits, we will work with your HR team to develop talks and events that are tailored to your organizations specific pain points, or you can choose from a menu of talks that are tried and tested.

Keynote Founder talks

Inspiring panel discussions and fireside chats

Team experiences

Meet the Founder

The DNA of every business is human.

Smiling man in a white shirt sitting at a wooden table with a glass, coffee cup, and flowers in a black and white photo.
Chris Baugh

Chris is the definition of an unusual success.

An award-winning LSE graduate who left his career to become an undefeated professional boxer, Chris has been a full time Coach since 2012. A pro boxing career teaches you how critical your corner can be- Chris’ vision for BULLRING is to be the ultimate corner team for those fighting for success in life. Chris leads BULLLRING’s Coaching team, delivers BULLRING’s Performance and Life Coaching program and leads on Corporate experiences and non-profit partnerships.

Founders that Believe in Us

Toussaint Davis

Managing Director, Morgan Stanley

"BULLRING has redefined my limits—physically and mentally. In two years, I have broken PRs, overcome setbacks, and built lasting confidence. The journey continues."
Podcast

‘What Man am I?’

BULLRING Founder Chris leads conversations  to explore what it takes to embody sovereignty as a man in the modern world — striving to be physically capable, mentally disciplined, financially responsible, and emotionally grounded.If you’re looking for comfort and reassurance, this probably isn’t for you.

If you’re willing to take an honest look at yourself— welcome.

EP
0
4
3.9.2025
Mental health

Physical Mastery – Tailored training programs Copy

I have never been a gym guy- I am a creative director. I have worked with Coaches for all sorts of things but never my physical health. When I first sat down to speak with Chris my body was in constant pain.

Listen to episode
EP
0
4
3.9.2025
Mental health

Physical Mastery – Tailored training programs

I have never been a gym guy- I am a creative director. I have worked with Coaches for all sorts of things but never my physical health. When I first sat down to speak with Chris my body was in constant pain.

Listen to episode